FUCK-THESE-BRANDS is a movement and community created by OPEYEMI JOSEPH "YÉ" FATUKI aka Mr.FUCKTHESEBRANDS to inspire and empower creative dreamers. The brand pays homage to the influences that have shaped the creator's life, and serves as a tribute to those brands that began with the same mindset of "never had shit so I said fuck it" and went on to achieve success. The brand is a reminder that great ideas can come from anyone, regardless of their background or resources, and that the determination to see them through is what counts. Like Stan Lee, who believed in his idea for Spider-Man despite his boss's skepticism, FUCK-THESE-BRANDS encourages individuals to believe in themselves and chase their dreams.